Sharing me online and through networking has something i have done from a very early stage in my business career, I think it is pivotal in todays market place. If people like you like you they will listen to you, if people trust you they will buy from you.
For many of us, building a personal brand is something we want to do but are unsure of how to go about it. Today I’m sharing with you my top 5 tips to help you start building your own personal brand.
Over the years of being in business I have found that sharing your values and beliefs through stories of your experience massively helps build your personal brand.
If you are starting out with a new venture share the journey, because people are watching.
Tip 1: Do Your Research
Before you start building your brand, it’s important to do some research into the types of personal brands you want to create for yourself. Ask yourself questions like ''What industry do I want to be known for?'' or ''What values do I want to be associated with?''. Once you’ve identified your key values, you can craft a unique image to represent your brand.
Tip 2: Focus on Your Strengths
Once you have established your core values, it’s time to focus on your strengths and unique skills. Think about what makes you different and how you can leverage these qualities to build your personal brand. Ask others for feedback and think about ways in which you can tap into your skills and interests.
Tip 3: Engage on Social Media
Nowadays, social media is the perfect platform to connect with people and establish relationships with potential employers, influencers and customers. Find the platforms that work best for you and commit to actively engaging with your audience. Don’t forget to make sure your content is relevant and engaging - share stories, resources and showcase your work in order to stand out.
Tip 4: Go Live
Live streaming is a great way to promote yourself, show your personality and build meaningful relationships. Live streaming can be anything from online courses, webinars or Q and As, anything to connect with your audience and engage them with your personal brand.
Tip 5: Collaborate
Collaboration is key! Connect with people in the same field, organisations or industry influencers in order to increase visibility and credibility. By teaming up with different people and creating value together, you can gain exposure and boost credibility as well as open up access to new professional networks.
"Your reputation online is the new game."
And there we have it- my top 5 tips for building your personal brand. Remember, building a personal brand starts with research and consistency; be sure to focus on your strengths, connect with people online and through live streams, and collaborate with different people.
All the best